CHINA LIT (00772) climbed more than 5% during intraday trading, last up 4.68% at HK$21.02 with turnover reaching HK$107 million.

The rally follows the official announcement that "Journey to the West: The Aftermath" will premiere on August 31. As the first AI-produced long-form drama to air on satellite television in China, the series leverages Seedance 2.0 and Seedance 2.5 AI technology, with all visuals and character performances generated through AIGC without human actors. The production employs an innovative "simultaneous production, review, and broadcast" model.

Market analysts suggest the drama's release validates that AI long-form content is transitioning from concept to finished production, with the commercial loop for AI-driven dramas now being proven viable.

The company previously disclosed in its 2026 interim report that its short-form drama and AI comic ventures experienced explosive growth, generating over RMB 430 million in revenue during the first half, up 2.3 times year-on-year. Guoyuan International's research note maintains a positive outlook on the accelerating commercialization of the company's IP operations under its "content + platform + AI" strategy, noting that the "three pillars" of short-form dramas, AI comics, and IP derivatives have entered a phase of scaled monetization.