迪士尼CEO达马罗:与Epic Games合作旨在触达"我们目前尚未拥有"的年轻受众

美股速递
May 06

迪士尼首席执行官达马罗近日阐述了公司与Epic Games建立合作伙伴关系的战略考量。他指出,这项合作将成为迪士尼触及当前用户群体中尚未覆盖的年轻受众的重要途径。达马罗特别强调,通过联手Epic Games这家知名游戏开发商,迪士尼将能有效拓展至那些"我们目前尚未拥有"的年轻用户市场。

这一战略举措彰显了迪士尼在数字娱乐领域的布局野心。借助Epic Games在游戏行业特别是年轻群体中的强大影响力,迪士尼有望打通传统娱乐内容与新兴数字平台之间的壁垒。值得注意的是,此次合作不仅涉及内容授权,更包含双方在元宇宙等前沿领域的共同探索。

达马罗的表述透露出迪士尼对下一代消费者群体的高度重视。在流媒体竞争日趋白热化的背景下,通过游戏这一年轻人聚集的媒介形式实现用户增长,无疑是个颇具前瞻性的战略选择。这种跨平台合作模式,或将重塑传统娱乐巨头获取年轻用户的方式。

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