GEEKPLUS-W (02590) Experiences Order Surge in Latin America! Full-Year Contract Wins Exceed RMB 600 Million, Capturing Incremental Blue Ocean in Emerging Markets

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4 hours ago

Global smart robotics leader GEEKPLUS-W (02590) achieved a milestone breakthrough in the Latin American region in 2025, with its full-year contract award value soaring past RMB 600 million, setting a new historical record. This explosive growth signifies that GEEKPLUS-W has successfully activated the immense potential of emerging markets in the deep waters of globalization. Latin America has consequently evolved from a strategic testing ground into a brand-new engine for performance growth, entering a new phase of large-scale implementation. According to an eMarketer 2024 report, Latin America has surpassed Southeast Asia to become the world's fastest-growing region for retail e-commerce, with a clear trajectory for sustained double-digit growth in the future. However, the development of local logistics infrastructure has significantly lagged behind the pace of e-commerce expansion. As order structures become increasingly fragmented and fulfillment complexity rises substantially, logistics automation upgrades have transformed into an industry-wide necessity. For robotics companies, the characteristic of this market being a "long slope with thick snow"—offering sustained and substantial growth opportunities—is becoming clearly apparent. GEEKPLUS-W, which was among the first to identify and secure a position in this opportunity, has now validated the effectiveness of its forward-looking strategic deployment with orders exceeding RMB 600 million. It is understood that as early as 2020, the company entered the market via its first project in Chile, completing technical validation and application exploration for the complex local logistics environment. After five years of dedicated cultivation, the company has established a service network and ecosystem covering solution design, project delivery, and local support. Compared to other manufacturers, this "service infrastructure" barrier, difficult to replicate in the short term, provides it with greater certainty and a foundation of trust in the eyes of local clients, enabling it to capture this incremental market early and lay the groundwork for subsequent scaled expansion. More importantly, the success in the Latin American market demonstrates GEEKPLUS-W's capability to rapidly build ecosystems and capture market share in regions with weak infrastructure. This implies the company's potential to rapidly replicate the Latin American success story in other emerging markets like Southeast Asia and the Middle East, opening up vast possibilities for its global footprint. Examining further from a strategic perspective, the rise of emerging markets will strengthen the diversification advantage of GEEKPLUS-W's revenue structure. Unlike the battle for market share in mature markets, emerging markets like Latin America are still on the eve of an explosion, brimming with incremental potential. This dual-engine drive, comprising both mature and emerging markets, not only effectively hedges against volatility risks from any single market but also constructs a robust growth curve capable of navigating economic cycles, providing solid underpinning for the company's long-term value. Synthesizing recent developments, GEEKPLUS-W has demonstrated formidable commercial momentum in the face of the historic opportunity presented by global supply chain restructuring. From the breakthrough of RMB 600 million in orders in Latin America, to the strong acquisition of nearly RMB 500 million in Eastern Europe, and further to securing strategic cooperation involving annual orders worth hundreds of millions with global e-commerce giants, this series of achievements has already proven to the capital markets that GEEKPLUS-W is not only a technology frontrunner but also one of the smart robotics companies globally with the strongest commercial monetization capability and strategic depth, with its global growth flywheel now spinning at full speed.

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