Celebrate the Lunar New Year with added excitement through the Digital Yuan! For those planning shopping trips, dining out, travel, or stocking up on holiday goods, the Digital Yuan brings a wave of red envelopes, discounts, and instant savings. Covering a wide range of daily scenarios, the campaign offers abundant perks that are too good to miss.

Explore the variety of activities delivering real benefits: In Nanjing’s Qinhuai District, a robust voucher program runs from January 30 to February 6. Named “Prosperous Qinhuai—Digital Yuan in Bloom,” it offers 21,700 digital yuan red envelopes providing 50 yuan off on purchases of 100 yuan or more. The promotion covers over a thousand retailers in four major shopping centers in Xinjiekou, spanning retail, dining, and entertainment.

Bank of Communications presents the “Digital Yuan Monthly Festival—New Year Edition,” lasting from New Year’s Eve through the end of February. Partnering with major platforms such as Alibaba, JD.com, Meituan, and 12306, the bank offers benefits including 16-yuan coupon packs, random instant discounts, subway and bus rides for just 0.01 yuan, and new-user red envelopes. These incentives are designed to enhance everyday commuting, shopping, and travel experiences.

Postal Savings Bank of China focuses on application scenarios tied to its unique strengths. It offers discounts like 7.5 yuan off on purchases of 30 yuan or more for farm-fresh products, and 18 yuan off on 300-yuan transactions with Spring Airlines. Additionally, users can participate in a lottery for red envelopes up to 16.66 yuan with single transactions of 10 yuan or more. Key promoted platforms include Youle.com and Spring Airlines, covering postal services, transportation, retail, and other scenarios to expand the reach and impact of the digital yuan.

China Construction Bank collaborates with supermarkets in the Greater Bay Area, Luckin Coffee, and Hao Kang at Home to distribute discount vouchers for use at offline merchants. Luckin Coffee and Hao Kang at Home offer fixed-amount or random discounts through online payment channels when using the digital yuan.

China Merchants Bank launches the “Good Fortune with CMBC—Gifts with Currency” campaign, offering exclusive red envelopes for new wallet users. It also provides instant discounts in essential areas such as utility payments, coffee and tea purchases, food delivery, and credit card repayments. In pilot cities, the bank distributes digital yuan benefits at high-traffic offline locations. Users can also participate in prize draws after completing transactions, broadening the scope and enhancing the experience of the campaign.

JD.com, in partnership with Bank of China, offers incentives for upgrading to a Type II digital yuan wallet. Users who complete the upgrade for the first time receive a 10-yuan no-threshold red envelope, usable both online and offline where the digital yuan is accepted. The campaign spans a wide geographic area and diverse usage scenarios.

An industry expert highlighted that the digital yuan’s smart contract capabilities enable customized payments. Through platforms and templates developed for smart contracts, the precision and efficiency of consumer subsidies are improved, meeting complex and flexible policy needs.

In recent years, smart contracts have played a key role in distributing consumption vouchers. According to industry sources, these contracts allow funds to be disbursed automatically based on predefined conditions—such as timing, eligible merchants, and spending thresholds—thereby stimulating market activity and boosting economic growth.

For example, local governments can use smart contracts to automate “replace old with new” subsidies. The system verifies eligibility using provided data and disburses funds directly to qualified users’ digital yuan wallets, with usage restricted to designated merchants and prohibited from being saved or transferred.

Looking ahead, institutions plan to further develop the digital yuan ecosystem. Bank of Communications aims to shift from holiday-themed promotions to regular services, while JD.com seeks to expand application scenarios and explore innovative marketing approaches.

Postal Savings Bank intends to deepen digital yuan applications in key sectors, such as developing hard wallets for elderly users and applying smart contracts in prepaid services and special fund disbursements within the pension industry. It also aims to integrate smart contracts into supply chain finance and trading platforms to enhance efficiency.

China Construction Bank is advancing the use of digital yuan in deposits, loans, transfers, and investments, transforming it from a retail payment tool into a multifunctional financial account. It also promotes specialized products like umbrella wallets and Yuan Manager to address issues in prepaid services, supply chain finance, multi-tier account management, and cross-border transactions.

As the digital yuan’s application scenarios grow and its technical advantages become more evident, it is set to become a vital engine for boosting consumption and supporting the digital economy, offering secure, affordable, and convenient payment experiences in the era of digital finance.