According to sources familiar with the matter, Stellantis NV is planning to invest approximately $10 billion in the United States. The automaker, which owns Jeep SUVs and Ram pickup trucks, is currently facing difficulties and aims to refocus on this market that is crucial to its profitability.

Sources indicate that beyond the equivalent funding already allocated earlier this year, the automaker may announce an additional investment of around $5 billion in the coming weeks. They noted that this multi-year investment could be directed toward factories, including plant restarts, workforce hiring, and new vehicle development, affecting states including Illinois and Michigan.

Some sources pointed out that Stellantis NV is focusing on reviving the former glory of the Jeep brand while considering new investments in the Dodge brand, which could potentially lead to new Dodge V8 muscle cars, and may even involve the Chrysler brand in the long term. However, they also indicated that related negotiations are still ongoing without final decisions, and investment amounts and target projects could still change.

Sources said this new spending reflects efforts by CEO Antonio Filosa, who took office in May, to reallocate investment layouts across regions. During the tenure of former CEO Carlos Tavares, Stellantis NV had vigorously promoted moving production and engineering operations to lower-cost countries like Mexico. Additionally, since the group's formation in 2021, Tavares invested heavily in the European market, which faced weak automotive demand and low profitability.

A company spokesperson stated in an email: "As part of preparations for next year's company strategy update and capital markets day activities, the CEO is leading a comprehensive evaluation of all future investments, and this process is still ongoing." The spokesperson declined to provide further details.

Stellantis NV's move echoes similar large-scale investment announcements by companies across various industries in the United States – actions aimed both at winning support from President Trump and mitigating tariff impacts. In August, South Korea's Hyundai Motor Group announced it would increase its U.S. investment by $5 billion through 2028, bringing the total to $26 billion. Several major European pharmaceutical companies have also committed billions of dollars in additional spending.

Furthermore, this funding may help fulfill commitments made by Chairman John Elkann. Elkann previously met with Trump to discuss U.S. investments, promising to produce new mid-size pickup trucks at an idle plant in Belvidere, Illinois, and ensure approximately 1,500 workers return to the facility. This move could help appease the United Auto Workers union, which had previously negotiated with Stellantis NV on this matter.

Recently, Stellantis NV has been lobbying the U.S. government for exemptions or reductions to potential 25% tariffs on Ram mid-size pickup trucks produced in Mexico, as the company prepares to announce the aforementioned investment plans.

Filosa is an automotive industry veteran who previously worked at Fiat Chrysler Automobiles, a predecessor to Stellantis NV. Under Tavares' leadership, Stellantis NV suffered significant market share losses in both U.S. and European markets due to a series of strategic missteps. Filosa is now working to stabilize the group while addressing the impact of Trump's tariff policies, which are reshaping the global automotive industry landscape.

These efforts are showing initial results: the company's third-quarter U.S. market deliveries showed growth, boosting investor confidence on Thursday.

The new CEO has begun cutting investments in some European markets, including the decision to withdraw support for hydrogen vehicle projects in joint ventures with Michelin and Faurecia. This week, it was reported that Stellantis NV is also considering selling its car-sharing business Free2move. Earlier this year, the company hired McKinsey & Company to provide strategic consulting for the Maserati and Alfa Romeo brands, though Stellantis NV has repeatedly denied plans to sell Maserati.

Stellantis NV's increased focus on the U.S. market has raised concerns among European unions, as the group owns brands including Fiat and Peugeot and currently faces overcapacity issues in European markets. Due to weak demand for models like the Alfa Romeo Tonale SUV and Fiat Panda, Stellantis NV has temporarily suspended production at eight of its European plants.

As concerns about potential plant closures intensify, Filosa is scheduled to meet with Italian union representatives on October 20. At the end of last year, Stellantis NV announced an ambitious production plan for the Italian market, adding pressure on Filosa to fulfill these commitments.