Lululemon产品更新滞后——市场观点

投资观察
Sep 05

花旗银行表示,Lululemon知道自己需要更新产品线,在此之前,美国消费者不太可能大量涌入其门店。分析师在研报中指出,几年来,该公司在核心产品线和休闲产品线中引入的新品仅限于新颜色和季节性更新,而非消费者真正寻求的全新产品。

分析师补充说,管理层将2026年春季作为美洲地区业绩改善的目标时点,届时新品占比将从23%提升至35%,新产品团队将对产品组合发挥全面影响力。分析师表示,鉴于近期表现不佳,这些变化"很可能会遭到市场质疑"。

Lululemon盘前交易中下跌18%。

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