Li Auto CEO Li Xiang Discusses Mega Model Being Called "Coffin Car": Amplified by Social Media Traffic
Deep News
Aug 19
On August 19, during the program "Luo Yonghao's Crossroads," Li Xiang addressed the criticism of Li Auto's Mega model following its launch, where the vehicle's design was dubbed a "coffin car." He revealed that the design team was deeply hurt by these comments, with many suggesting immediate design modifications.
"We also happened to encounter a particular timing, including both Zhong Shanshan and ourselves. At that moment, the whole thing was amplified by social media traffic flow," he explained.
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