Agricultural products only become tangible profits once they leave the fields, reach the market, and are embraced by consumers. When the fruits of a bountiful harvest not only hang from branches and fill granaries but also translate into real money in farmers' hands, the harvest carries true weight.
The 2026 National Agricultural Products Production and Sales Conference (Southern Region) was recently held in Guiyang, attracting over 1,400 exhibitors and 1,800 buyers from 16 provinces, municipalities, and autonomous regions in the southern region, as well as from ASEAN countries and Belt and Road partner nations. As the ninth Chinese Farmers' Harvest Festival approaches, this conference expanded overseas channels for agricultural products, created e-commerce scenarios to support farmers, and promoted precise matching between production and sales, complementing the festival's "Golden Autumn Consumption Season" brand campaign.
Whether in planting, breeding, or agricultural product processing, higher output and increased income are the most fundamental expectations of farmers who have worked hard for the better part of a year. Yet only by leaving the fields, entering the market, and being accepted by consumers can these products be converted into real earnings and continuously fill farmers' pockets.
Turning Commodities into Premium Products
The longer the value chain, the greater the value generated. At the conference, exhibitors showcased not just primary agricultural products but a range of deeply processed items. Anshun's cactus pear has evolved from fresh fruit into pure juice, jelly, and fruit cakes, while small ginger has expanded from a seasoning into brown sugar ginger tea, aged ginger coffee, and even personal care products. These offerings represent the fruits of businesses that have delved deep into agriculture and crafted premium goods. With standards guidance, intensive processing, and brand building, every extension of the industrial chain means added security for farmers' incomes and a steadily bulging wallet.
Embedding Products into Lifestyles
The more diverse the scenarios, the stronger the vitality. In an era where consumption is discussed in terms of experiences, the conference created an 8,000-square-meter Southern Cuisine Market at the Guizhou venue, combining product exhibitions with food experiences. This year's "Golden Autumn Consumption Season" also leveraged brand promotions, production-sales matchmaking, and rural cuisine showcases to create immersive consumption scenarios that are "playable, shoppable, and participatory." These initiatives shorten the distance from field to table, allowing more quality products to be seen, recognized, and purchased, igniting consumer enthusiasm and bringing a steady stream of income to farmers.
From Participation to Partnership
The tighter the connection, the more visible the results. Linking agriculture with farmers to boost incomes is not a one-off assistance effort but a sustained approach built on stable production-sales relationships, technical empowerment, and fair benefit distribution, ensuring farmers have a seat at the table, a voice, and a sense of achievement in the industrial chain. In Guizhou, a wave of agricultural enterprises has adopted a "company plus cooperative plus farmer" model, integrating farmers into the entire process of planting, care, and harvesting, with unified seed supply, technical guidance, and guaranteed purchase prices, giving farmers peace of mind. Through mechanisms such as managed dividends and buyback guarantees, these practices transform farmers from mere labor providers and industry participants into true partners in rural enterprises.
With the autumn equinox approaching, the harvest is within sight. This year marks the opening year of the 15th Five-Year Plan, with summer grain output rising, early rice production stable, autumn grain acreage expanding, and the supply of green and quality agricultural products steadily increasing, reinforcing the foundation of consecutive good harvests. The conference brought together distinctive products from various southern regions, unblocked the distribution channel from origin to market, and energized the internal momentum of rural industry revitalization. Around the festival and within the conference halls, a lively scene of abundant harvests unfolded.
Bountiful harvests carry the sweat and hopes of farmers and test the quality of integrated urban-rural development. When the fruits of the harvest hang on branches, reach countless households, and materialize into real income, the harvest gains meaningful substance. We look forward to more innovative practices that link agriculture with farmers and more platforms connecting production and sales, so that farmers' wallets grow ever fuller and the story of integrated urban-rural development and shared prosperity becomes even more compelling.