Consumer intelligence company NIQ has announced an expansion of its AI-powered Smart Insights features within the gfknewron platform.

This enhancement helps brands and retailers more quickly identify trends and opportunities from complex market, consumer, and supply chain data, shortening the time from data to decision-making.

The core of this upgrade lies in embedding AI capabilities more deeply into the gfknewron workflow.

Users can now perform multiple tasks more efficiently, including instantly generating summaries of complex datasets, performing one-click analysis of up to four years of trend sales data to quickly pinpoint key changes across brands, channels, and price segments, and automatically transforming data into clear narratives and recommendations. These features have also been extended to mobile devices and support seamless integration of insights into reports and presentations.

Julian Baldwin, President of NIQ's Global Strategic Clients, stated that businesses today need more than just more information—they need trusted insights.

Smart Insights combines AI with the breadth and depth of NIQ's market intelligence.

This helps clients discover the most relevant trends and opportunities for them. The value lies not only in getting answers faster but also in strengthening client confidence.

Smart Insights is designed for all business users, whether they are seasoned analysts or business teams needing rapid decisions. It leverages NIQ's vast data foundation, covering over 90 countries and approximately $7.4 trillion in global consumer spending.

This release represents the latest step in NIQ's broader strategy of embedding AI into its platform and processes.

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Editor: Zhang Jun SF065