港股上市公司东方甄选（01797.HK）今日盘中股价大涨14.58%，截至发稿时报16.5港元，成交额达4.51亿港元，引发市场广泛关注。
消息面上，东方甄选即将推出第二款卫生巾新品，这一消息被视为公司产品线扩张的积极信号。同时，有机构分析指出，东方甄选自营品牌的发展仍有较大空间，这进一步提振了投资者信心。
作为新兴的电商直播企业，东方甄选近期在产品多元化战略上持续发力。此次卫生巾新品的推出，不仅丰富了公司的产品线，也显示出其在女性消费品市场的布局决心。分析人士认为，随着自营品牌的不断发展和产品种类的增加，东方甄选有望在激烈的电商竞争中进一步巩固市场地位，为未来业绩增长奠定基础。
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