美国广告技术公司Trade Desk（TTD）周四夜盘股价大涨10.88%，引发市场广泛关注。这一显著涨幅主要源于公司发布的优异第一季度财报。
根据公司公布的财报数据，Trade Desk第一季度营收达到6.16亿美元，同比增长25%，远超分析师预期的5.754亿美元。公司还报告调整后每股收益为33美分，同样超过了分析师平均预期的25美分。这一亮眼业绩主要得益于市场对自动广告购买技术的强劲需求。
作为数字广告行业的领先需求方平台，Trade Desk为广告商和广告代理商提供自助服务平台，协助其在各种数字设备上程序化购买广告库存。公司的创新技术和优质服务显然赢得了客户的青睐，推动了营收的快速增长。此外，Trade Desk还在为其广告标识符Unified ID 2.0（UID2）提供支持，该标识符更加注重隐私，被视为第三方cookie的升级版和替代品。尽管宏观经济环境存在不确定性，但这一财报结果表明，数字广告市场仍然保持强劲增长势头，特别是在程序化广告领域。
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