Shares of Polaris (PII), the renowned recreational vehicle manufacturer, plunged 6.96% in pre-market trading on Friday following a significant downgrade from investment firm Baird. The sharp decline comes as investors react to Baird's decision to lower its rating on Polaris from Outperform to Neutral, coupled with a substantial cut in the price target.

Baird's analysts adjusted their outlook on Polaris, reducing the price target from $56 to $40, representing a 28.6% decrease. This move suggests growing concerns about the company's near-term prospects and potential challenges in the recreational vehicle market. The downgrade appears to have triggered a sell-off among investors, who are reassessing their positions in light of the less optimistic forecast.

Despite the negative sentiment from Baird, it's worth noting that the overall analyst outlook on Polaris remains mixed. According to FactSet data, the average rating for PII stock is "hold," with a mean price target of $48.50. This indicates that while some firms have become more cautious, others may still see potential upside for the company. Investors will likely be closely monitoring any further analyst actions or company announcements for additional insights into Polaris's future performance in the competitive recreational vehicle industry.