August 29 morning news, it has been exclusively learned that PDD Holdings Inc has begun recruiting short drama talent, potentially preparing for its self-produced short drama initiatives. According to sources, PDD Holdings Inc has posted job openings on recruitment platforms for "Short Drama Production Operations" positions, requiring candidates to be responsible for short drama content production work, including early-stage topic planning, organizing script creation, overseeing filming and post-production processes. The company prioritizes candidates with experience in film and television content on major content platforms, preferably those with successful hit short drama experience.

Official confirmation was sought regarding this matter, but no response has been received as of publication.

It is understood that since 2019, PDD Holdings Inc has been positioning itself in the short drama space through introducing external short drama content, traffic support, and independent channel operations. However, the company has never independently produced short dramas, consistently operating under a "procurement + revenue sharing" model to integrate external resources. The core objective has been to leverage short dramas to enhance user engagement and drive traffic to its e-commerce ecosystem. The company's short drama business leans more toward being a "traffic tool" rather than content production.