港股上市公司布鲁可（00325）今日盘中股价大涨5.31%，引起市场关注。
消息面上，中金公司发布研报，维持布鲁可"跑赢行业"评级。尽管中金下调了布鲁可的目标价29%至135港元，但这一目标价仍较当前股价有15%的上行空间。中金表示，布鲁可今年上半年营收实现13.4亿人民币，同比增长27.9%；经调整净利润实现3.2亿人民币，同比增长10%。虽然这一业绩低于预期，但主要受新品上市节奏及推广投放增加的影响。
此外，布鲁可正在积极拓展全球市场。数据显示，2025年上半年，布鲁可在亚洲（不含中国）和北美地区的收入分别同比增长652%和2136%。公司还在扩大产品线，覆盖从9.9元到399元的全价格带，并实现单IP多版本迭代。值得注意的是，16岁以上年龄段产品收入占比已提升至15%，显示公司在拓展新客群方面取得进展。投资者对布鲁可的长期增长前景保持乐观，推动了今日的股价上涨。
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