The overlapping National Day and Mid-Autumn Festival holidays injected new momentum into the consumer market, with home appliance consumption showing a new trend of shifting from basic "replacement" to proactive "upgrade to premium." Suning.Com Co.,Ltd.'s National Day consumption data reveals that during this extended holiday, Suning Max stores saw sales growth of 61% year-over-year, while home appliances priced above 10,000 yuan experienced 73% year-over-year growth, highlighting trends toward quality, health, intelligence, and scenario-based applications. From a consumer demographic perspective, new-generation and senior consumers have become new engines for offline sales growth. Meanwhile, county-level home appliance consumption is accelerating its upgrade, with dishwashers, water purifiers, and dryers emerging as the most popular "new big three" appliances.

A representative from Suning.Com Co.,Ltd.'s store platform division stated that the structural upgrade trend in the home appliance consumption market during the National Day holiday was pronounced, evolving from "daily necessities" to "new smart experiences." Consumers are generally willing to pay for more comfortable healthy air, more refined food management, more convenient clothing care, more immersive audiovisual experiences, and smarter kitchen living. With the National Day home appliance "super subsidy" program, more trend-setting appliances featuring smart health and scenario integration reached households at accessible prices.

"This refrigerator is so intelligent - it can automatically adjust preservation modes based on food freshness and remind me through my phone to purchase ingredients that are running low," said Mr. Liu, a Beijing resident who purchased a latest-model smart refrigerator during the National Day holiday. Ma Ye, deputy store manager of Beijing Zhongta Suning Max store, noted that smart home appliances accounted for over 60% of store sales during the National Day holiday. Interactive appliance products continue to gain market acceptance, with demand surging for smart voice-controlled air conditioners that understand dialects, ovens with one-click recipe search, and multi-drum washing machines for clothes and shoes. Smarter AI appliances have become consumers' top choice for replacement.

During the National Day holiday, driven by consumer lifestyle upgrades and leisure entertainment needs, "new trend appliances" that provide emotional companionship value and create new living scenarios gained popularity. During the short holiday, appliances that free up hands and improve household efficiency continued to heat up, with dishwashers for 18 sets or more seeing 59% year-over-year sales growth, clothing dryers and shoe washers growing 82% and 211% respectively, and smart kitchen appliance sets increasing 167%. Consumers also increasingly value the emotional benefits of home appliance consumption, with "self-indulgence + relaxation" becoming a new market direction. Projectors, coffee machines, and home gaming consoles saw sales growth of 245%, 181%, and 292% respectively.

Continuously building "social + experience" urban consumption landmarks, Suning.Com Co.,Ltd. accelerated nationwide renovation and upgrades of Max and Pro stores during the National Day holiday, becoming new venues for senior and new-generation consumers to embrace and experience new lifestyles. Data shows that the "new elderly" demographic emphasizes worry-free aging "without compromise," with anti-dry burning stoves, wind-free antibacterial air conditioners, and senior-friendly 4K televisions becoming hot-selling items during the National Day holiday. Targeting young people's social and emotional consumption needs, Suning.Com Co.,Ltd. organized experience activities around five themes during the National Day holiday: kitchen, laundry care, gaming, smart education, and new product launches, including baking classes and esports events. During the National Day holiday, over 200,000 people experienced free coffee, clothing care, and other lifestyle services at Suning Max stores.

In county-level markets, home appliance consumption showed new changes in "quality" while continuing to grow in "quantity." From October 1-6, leveraging over 10,000 stores across urban and rural areas nationwide, Suning.Com Co.,Ltd.'s Retail Cloud home appliance and furniture bundle orders grew 135%, while the "new big three" - dishwashers, water purifiers, and dryers - saw sales growth exceeding 80% year-over-year. Time-saving, health-focused, and integrated needs are transitioning from "optional consumption" to "quality necessities" for county-level consumers. Regionally, in counties surrounding the Yangtze River Delta and Pearl River Delta, built-in refrigerators and washer-dryer combos saw sales growth exceeding 85% year-over-year, while robot vacuum cleaners and built-in kitchen appliances grew over 120%. In northern and central-western populous counties, penetration rates for high-end smart products are gradually improving.