Lululemon Athletica新任首席执行官在履新首日便深入公司文化,在位于不列颠哥伦比亚省温哥华的总部与员工一同参加瑜伽课程。Heidi O'Neill周二在博文中透露,她计划本周晚些时候与员工举行炉边谈话,届时将分享更多个人经历并回答提问。这位前Nike高管在文中表示,她已制定重振Lululemon的方案,而这一切的起点在于打造创新且独具特色的产品。公司近来迷失方向,尤其北美市场的销售额持续下滑。这个曾推动运动休闲风格蔚然成风的品牌,如今面临更激烈的竞争,还因产品召回等失误而受挫。
Lululemon Athletica新任首席执行官在履新首日便深入公司文化,在位于不列颠哥伦比亚省温哥华的总部与员工一同参加瑜伽课程。Heidi O'Neill周二在博文中透露,她计划本周晚些时候与员工举行炉边谈话,届时将分享更多个人经历并回答提问。这位前Nike高管在文中表示,她已制定重振Lululemon的方案,而这一切的起点在于打造创新且独具特色的产品。公司近来迷失方向,尤其北美市场的销售额持续下滑。这个曾推动运动休闲风格蔚然成风的品牌,如今面临更激烈的竞争,还因产品召回等失误而受挫。
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