社交媒体平台Reddit(RDDT)今日夜盘股价大涨5.08%，引起了市场的高度关注。
消息面上，Reddit发布了强劲的2025年第四季度及全年财务业绩。财报显示，公司第四季度营收同比增长70%至7.26亿美元，远超市场预期；净利润同比大幅增长近255%至2.52亿美元，每股盈利1.24美元，同样超出预期。期内，全球日活跃用户数(DAUq)同比增长19%至1.21亿，活跃广告客户账户总数同比大幅增长超过75%。
公司业绩的强劲增长主要得益于其人工智能驱动的广告平台。该平台通过AI文案撰写工具和自动化广告活动管理等功能，显著增强了广告活动的创建和管理效率，成功吸引了更多营销人员。此外，Reddit宣布了其首个高达10亿美元的股票回购计划，管理层表示此举基于公司强劲的盈利能力和现金流。公司对第一季度的营收和盈利展望也均高于分析师预期，进一步增强了市场信心。
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