On July 1st, the first-half performance reports of China's major new energy vehicle brands were released, showing a continued year-on-year growth trend overall.

However, when assessed against annual targets, none of the brands that have disclosed their goals have achieved a first-half completion rate exceeding 50%, with most clustered between 30% and 40%.

In June, Leapmotor retained its position as the sales champion among new carmakers with global deliveries of 93,376 vehicles, a year-on-year increase of 95%, setting a new brand monthly record.

NIO Inc. and XPeng Inc. delivered 40,597 and 40,126 vehicles, respectively, both breaking the 40,000 mark with year-on-year growth of 62.9% and 15.9%.

Harmony Smart Drive returned to the "50,000+" camp with 50,624 deliveries, while Li Auto recorded 30,895 deliveries, experiencing both year-on-year and month-on-month declines.

First-Half Target Progress Overview

In terms of first-half target achievement, NIO Inc.'s completion rate of approximately 41.9% is the only one among brands with disclosed targets to surpass 40%.

Li Auto has achieved about 39.68% of its goal, requiring average monthly deliveries exceeding 49,000 vehicles in the second half to meet its annual target.

The achievement rates for XPeng Inc. and Xiaomi Corp. are both around 30%.

Leapmotor Maintains Leadership, Exports Shine

Within the new carmaker segment, Leapmotor continues to hold the leading position.

The company announced on July 1st that its global deliveries for June reached 93,376 vehicles, a 95% year-on-year increase, once again setting a new brand monthly sales record.

Exports for the month reached 21,000 vehicles, accounting for approximately 22% of the total.

Zhu Jiangming, Founder, Chairman, and CEO of Leapmotor, revealed that the global monthly sales of the C series exceeded 30,000 units, the D19 has accumulated nearly 20,000 deliveries, the A10 once again achieved monthly deliveries over 20,000 units in June, and the refreshed B series will be launched in July.

In the first half of this year, Leapmotor's global cumulative deliveries reached 356,487 vehicles, with nearly 100,000 units exported overseas, already surpassing last year's full-year export volume.

Calculated against an annual sales target of 1 million vehicles, the first-half achievement rate is about 35.6%, indicating a significant gap remains to the target.

On the product front, the all-new C10, C11, and C16 models were refreshed and launched on June 16th, offering further optimizations in intelligence, comfort, and practicality to meet diverse family travel needs.

The brand's first flagship MPV, the D99, officially launched on June 25th, achieving comprehensive advancements in spatial layout, driving performance, range capability, and safety systems, setting a new benchmark for flagship MPVs.

NIO's Three-Brand Strategy Gains Traction, Leads in Progress Rate

NIO Inc. delivered 40,597 new vehicles in June, marking the highest monthly figure this year and a 62.9% year-on-year increase.

All three brands under NIO showed double-digit growth: the NIO brand delivered 21,908 vehicles (up 50.1% year-on-year), the Ledao brand delivered 11,743 vehicles (up 83.5% year-on-year), and the firefly brand delivered 6,946 vehicles (up 76.7% year-on-year).

In the first half, NIO delivered a total of 191,123 vehicles, a 67.4% increase year-on-year, with all three brands setting new first-half delivery records.

Based on the full-year target range of 456,400 to 489,000 vehicles, the achievement rate is approximately 41.9%, making it the fastest progressing among the major new energy brands currently.

XPeng, Li Auto, and Xiaomi: Varying Paces

XPeng Inc. delivered 40,126 vehicles in June, a 15.9% year-on-year increase, moving up one spot to rank third; second-quarter cumulative deliveries reached 103,295 vehicles.

The XPeng GX delivered 6,739 units in June alone and celebrated the rollout of its 10,000th vehicle on July 1st.

In the first half, XPeng's cumulative deliveries were 165,977 vehicles. Against an annual target of 550,000 to 600,000 vehicles, the achievement rate is about 30.2%.

Li Auto delivered 30,895 vehicles in June, experiencing both year-on-year and month-on-month declines, causing its ranking to drop by one position.

In Li Auto's current sales structure, the pure electric model i6 is the main contributor, while the new L9 and L8 models are still in the early stages of production ramp-up and delivery, which has somewhat dragged down the overall sales performance.

Li Auto's second-quarter deliveries totaled 98,330 vehicles, reaching the upper end of its guidance range of 95,000 to 100,000 vehicles.

First-half cumulative deliveries reached 193,500 vehicles. Against an annual target of approximately 487,600 vehicles, the achievement rate is about 39.68%, requiring average monthly deliveries of over 49,000 vehicles in the remaining months to meet the annual goal.

Xiaomi Corp.'s automotive unit sustained June deliveries above 30,000 vehicles, with first-half cumulative deliveries exceeding 169,000 units.

Against an annual target of 550,000 vehicles, the current achievement rate is approximately 30.7%.

Harmony Smart Drive Returns Above 50k, Other Brands Show Divergence

Among new brands established with participation from traditional automakers, Harmony Smart Drive delivered 50,624 vehicles in June, a 9.7% month-on-month increase, returning to the "50,000+" sales camp.

The AITO M6 achieved over 30,000 deliveries within 54 days of launch, the Stelvio Z7 series exceeded 10,000 units in June alone, and the new AITO M9 began scaled deliveries on June 16th, surpassing 8,000 deliveries within two weeks.

In the first half, Harmony Smart Drive's cumulative deliveries were approximately 240,000 vehicles, an 18.6% year-on-year increase.

However, compared to an annual target in the millions, the achievement rate remains below 20%, representing the most significant gap among the major brands.

Voyah Automobile delivered 14,223 vehicles in June 2026, a year-on-year increase of 41%.

Zeekr delivered 35,169 new vehicles in June, surging 111% year-on-year; January-June cumulative deliveries reached 178,370 units, up 97% year-on-year.

Saic Motor Corporation Limited announced on July 1st that its vehicle sales for June 2026 were 394,800 units, an 8.07% year-on-year increase.

From January to June 2026, the company's cumulative sales were 2,045,400 vehicles, a slight year-on-year decrease of 0.35%.

Arcfox announced its sales data for June 2026. In June, Arcfox sold 25,646 units, a 219.3% year-on-year increase, setting a new brand monthly sales record.

In the first half of this year, Arcfox's cumulative deliveries reached 80,581 units, a 65.88% year-on-year increase.

IM Motors announced that its deliveries from January to June 2026 totaled 40,087 units, a 58% year-on-year increase.