On February 10, 2026, NAYUKI, a leader in the healthy beverage sector, opened its new 'Fiber Studio' store for a trial operation in Shenzhen's Coastal City. This store represents a significant milestone in NAYUKI's commitment to health-focused innovation and experiential retail. It exclusively debuted a new product line centered on 'Low GI & High Fiber' and is built around the core concept of 'Nature+Art+Imagination,' creating an immersive tea space that blends wellness, aesthetic art, and relaxed social interaction. A key feature of this store is its focus on low glycemic index and high-fiber products for blood sugar management, with the motto 'More Fiber, Slower Sugar Rise' potentially setting a new health standard for the tea beverage industry.
The launch of the strategic 'Low GI & High Fiber' product line is central to NAYUKI's 2026 strategy. The Fiber Studio store exclusively introduced six core products under this line, spanning two categories: High-Fiber Fruit & Veggie Smoothies and Low GI High-Fiber Fruit & Vegetable Teas. These products are designed to meet consumer demand for healthier options that cause a slower rise in blood sugar. The 'Low GI & High Fiber Fruit & Vegetable Tea Series' includes offerings like the Multi-Fiber Slim Green Bottle, Multi-Fiber Super C Orange Bottle, and Multi-Fiber Revitalizing Red Bottle. These combine scientifically selected ingredients to lower the glycemic index with NAYUKI's classic tea bases, providing the dual benefits of low GI and dietary fiber, suitable for those managing sugar intake. The 'High-Fiber Fruit & Veggie Smoothie' series includes options such as the Power Kale Avocado Smoothie, Awakening Mint Green Apple Smoothie, and Energizing Turmeric Pineapple Smoothie. Made with fresh, whole fruits and vegetables to retain natural fibers, these smoothies emphasize multiple sources of dietary fiber for easy nourishment, incorporating superfoods like kale and avocado to enhance their health profile.
Additionally, the store's menu features a variety of other beverages, including Fresh Fruit Greek Yogurt Smoothies, specially crafted Kombucha, Jingshan Sencha Matcha, and Fresh Fruit Coffee series. It also offers ten types of 'Half-Sugar Raw Donuts'—baked goods with over 50% reduced sugar content, made with natural ingredients to balance health and taste.
The new 'Fiber Studio' store model represents a profound innovation in the tea beverage consumption experience. A project leader stated that market research indicated 42% of consumers seek unique health-focused experiences, while 38% desire a 'third space' for both socializing and relaxation. In response, the store is built on three core principles: the healing power of nature, artistic fun, and a relaxed lifestyle, creating an aesthetic space that is explorable, comfortable, and immersive. The design features a natural green aesthetic with ample use of solid colors, lush plants, and abundant natural light, alongside an artistically presented beverage preparation area, allowing customers to enjoy drinks in a gallery-like atmosphere. The service concept has been upgraded to a Lounge Bar model, where professionally trained bartenders act not only as drink makers but also as ambassadors of tea culture and guides to the overall experience, providing immersive service.
The store's menu is structured with a 60% beverage and 40% baked goods ratio, aiming to promote a 'light drink + light dessert' lifestyle combination. This strategy is designed to extend customer dwell time and cater to diverse scenarios such as daily commutes, casual socializing, and creative work.
A NAYUKI representative emphasized that the dual drivers of health-conscious consumption and the experience economy are now core to the growth logic of the new tea beverage industry. The launch of the Fiber Studio store is a strategic move to integrate 'health functionality' with 'scenario experience,' while the 'Low GI & High Fiber' series is a direct response to deepening consumer health demands. As a leader in healthy tea beverages, NAYUKI has consistently pioneered health initiatives. It was the first to introduce zero-calorie sweeteners in 2018 and monk fruit sweetener options in 2021. In 2024, as a pilot unit in Shanghai's nutrition and health guidance program, NAYUKI was among the first to implement a 'Nutrition Choice' labeling system, becoming the first brand to display nutritional grades on freshly made fruit teas and ready-to-drink bottled beverages. In 2025, NAYUKI collaborated with the Agricultural Research Institute, official media, and nutrition experts to launch the 'Natural Nutrition+' initiative for fruit teas without added sugar. Following this, its signature 'Slim Green Bottle' was upgraded, becoming the industry's first fruit and vegetable tea to use allulose and achieve low GI certification.
The opening of the Fiber Studio store and the debut of the 'Low GI & High Fiber' series mark another step in deepening NAYUKI's health strategy. This move integrates healthy products with experiential environments and extends the health concept throughout the entire consumer journey—via space design, educational communication, and service—making a 'light, natural, and effortless' lifestyle accessible to more people. Through its sharp insight into health trends and continuous innovation, NAYUKI has established itself as a leader in the healthy transformation of the new tea beverage industry. Moving forward, the brand will continue to focus on product excellence and experiential scenarios to deliver valuable healthy tea experiences and drive the industry toward high-quality development characterized by health, quality, and immersive experiences.