茶百道(02555)今日盘中大涨5.03%,引起了市场的广泛关注。
近年来,新式茶饮品牌如霸王茶姬异军突起,走红一时。加盟商蜂拥而至,渴望分一杯羹。然而,据业内人士透露,资本运作已悄然主导了这个加盟领域。想要加盟知名茶饮品牌,普通人需雄厚资金和资源,否则难以敌手。
即便加盟成功,品牌方也会通过设备、原料等途径,疯狂收割加盟商利润。加盟商们成为了食物链底端的"小虾米",在激烈竞争中求存。与此同时,茶饮行业利润空间日渐萎缩,转让门店的情况频现。市场的帷幕看似再未落下,但资本游戏已不再存在赢家。
茶百道(02555)今日盘中大涨5.03%,引起了市场的广泛关注。
近年来,新式茶饮品牌如霸王茶姬异军突起,走红一时。加盟商蜂拥而至,渴望分一杯羹。然而,据业内人士透露,资本运作已悄然主导了这个加盟领域。想要加盟知名茶饮品牌,普通人需雄厚资金和资源,否则难以敌手。
即便加盟成功,品牌方也会通过设备、原料等途径,疯狂收割加盟商利润。加盟商们成为了食物链底端的"小虾米",在激烈竞争中求存。与此同时,茶饮行业利润空间日渐萎缩,转让门店的情况频现。市场的帷幕看似再未落下,但资本游戏已不再存在赢家。
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