异动解读 | 美银大幅上调目标价，Roblox盘中大涨5.02%

异动解读

Jul 31, 2025

周三盘中，游戏平台公司Roblox（RBLX）股价出现显著上涨，涨幅达5.02%，引发市场关注。此轮涨势背后，有重要利好消息支撑。

据悉，美国银行证券（美银）在最新研报中大幅上调了Roblox的目标价，从103美元提高至133美元，同时维持"买入"评级。美银分析师看好Roblox的长期增长潜力，指出公司正以"成为全球视频游戏产业10%参与者"为战略目标，推动平台从青少年社交场景向更广阔的游戏生态延伸。

美银强调，Roblox的长期价值源于五大核心优势：创新功能验证了平台的内容生成能力、开发者生态繁荣、全球化布局、技术创新以及元宇宙领导地位。特别值得一提的是，今年3月26日上线的《Grow a Garden》游戏创下史上最大规模游戏首发记录，峰值并发用户达2130万，超越《堡垒之夜》，证明了Roblox平台持续制造爆款的能力。

此外，美银预计Roblox第三季度预订量有望同比增长23%，而市场平均预期为30%。若实际增长接近预期上限，将显著超出机构预期。在利润方面，美银认为EBITDA利润率可能突破20%中段水平，显示出公司的盈利能力正在改善。

这份积极的分析报告无疑提振了投资者信心，推动Roblox股价在当日交易中大幅上涨。市场普遍认为，随着Roblox持续推进技术创新和生态扩张，其作为全球游戏产业变革者的潜在价值正逐步显现，这也是推动股价上涨的重要因素。

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