To build on the results of earlier targeted intellectual property inspections in key commercial districts and to guard against consumer risks that tend to surface during the holiday period, the district market supervision authority has continued to carry out special enforcement actions focused on intellectual property and brand compliance.

This round of inspections extended regulators' reach into commercial areas such as the Nightless City and Suhe Bay, using round-the-clock patrols to protect holiday market order and to ensure that residents and visitors can shop with confidence.

Broadening the scope of oversight to pinpoint diverse risks

The enforcement campaign focused on commercial venues including CapitaMall, Financial Street Shopping Center, Jing'an Joy City, and Suhe Bay MixC. Beyond verifying core intellectual property elements such as brand authorization, trademark use, and purchase inspection ledgers, inspectors also examined risk points that commonly flare up during holidays, such as non-compliant price labels and false advertising.

During the checks, enforcement officers conducted rigorous and detailed examinations, comprehensively verifying business entity qualifications, brand authorization documents, price tags, and purchase records. This "one visit, multiple check-ups" approach aimed to resolve consumer risks at the earliest possible stage.

Shoring up mall management responsibility to drive compliance from within commercial districts

This round of inspections placed greater emphasis on the role of mall management as the "first gatekeeper." Drawing on problems identified in earlier checks, enforcement officers provided on-site guidance to mall management teams, urging them to fulfill their management duties and to strengthen systems such as tenant qualification review and dynamic on-site inspections, so that issues like missing authorization or counterfeit infringement can be avoided at the entry stage.

At the same time, enforcement officers carried out targeted legal education for mall operations staff and tenant operators, covering trademark use standards, promotional advertising rules, and price labeling requirements. Using real cases to explain legal risks, they helped business operators identify their own risk points and encouraged malls to guide their tenants in self-examination and self-correction, shifting from "passively accepting inspections" to "proactively preventing risks" and reinforcing a foundation of honest and standardized operations.

Next, the district market supervision authority will ensure continuity in holiday market oversight, consolidate the results of this special action, and continue to deepen governance in the intellectual property field. It will keep a close watch on market conditions in key commercial districts, detect and address emerging or trending risks as early as possible, and steadily safeguard market order and the consumer environment within its jurisdiction.