异动解读 | eBay盘中大跌14.52%，第四季度盈利指引不及预期

异动解读

Oct 30, 2025

电子商务巨头eBay（EBAY）今日盘中股价大跌14.52%，引发市场广泛关注。这一大幅下跌主要源于公司发布的第四季度盈利预期低于华尔街分析师预期，引发投资者对公司未来增长前景的担忧。

尽管eBay公布的第三季度业绩好于预期，调整后每股收益为1.36美元，超过分析师预期的1.33美元，收入增长9%至28亿美元，也超过市场预期的27.3亿美元。然而，投资者更关注公司对即将到来的关键假日购物季的预测。eBay预计第四季度调整后每股收益在1.31美元至1.36美元之间，低于分析师平均预期的1.39美元。此外，公司预计第四季度收入在28.3亿美元至28.9亿美元之间，按汇率中性基础计算的GMV（商品交易总额）增长为4-6%，低于第三季度8%的增长。

eBay首席执行官杰米·伊诺内（Jamie Iannone）表示，eBay继续面临国际市场宏观经济的挑战，同时美国跨境贸易的逆风也在增加。特别是，自9月份以来，由于美国取消了对进口包裹的最低关税豁免，主要市场进口到美国的商品数量同比增长将有所下降。这一政策变化对eBay等在线市场产生了显著影响，特别是对来自日本和加拿大的卖家。这些因素共同影响了投资者对eBay未来业绩的预期，导致股价大幅下跌。

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