On August 25, 2025, the internationally authoritative index company MSCI (Morgan Stanley Capital International) announced the latest ESG (Environmental, Social and Governance) rating results for TONGCHENGTRAVEL (00780). Based on its outstanding performance in ESG aspects, TONGCHENGTRAVEL's ESG rating has been upgraded to AAA, which is MSCI ESG's highest rating, placing it among the global top 5%.
As a leading enterprise in China's mass tourism market, TONGCHENGTRAVEL continues to integrate ESG practices into its business operations and corporate culture to achieve long-term sustainable development. Adhering to a "people-first" business philosophy, TONGCHENGTRAVEL regards talent as the most valuable resource in business development, committed to creating a diverse, equal and inclusive workplace environment, ensuring employees work and achieve self-development in a fair, harmonious and respectful atmosphere, striving to advance the concept and goal of mutual prosperity between employees and the company.
TONGCHENGTRAVEL also integrates industry chain resources, establishing deep cooperative relationships with high-quality tourism service suppliers, continuously launching innovative products and services to better serve users and enhance user experience.
Since 2025, generative AI technology has profoundly impacted both the supply and demand sides of the tourism industry. TONGCHENGTRAVEL leverages AI as a key driver to continuously strengthen supply chain empowerment and user experience enhancement. In March 2025, Lvzhi Technology, a subsidiary under TONGCHENGTRAVEL, announced that Lvzhi Cloud fully integrated AI large models including DeepSeek and Alibaba's Tongyi Qianwen, becoming the first benchmark case in the hotel management system field to deeply integrate general artificial intelligence technology. According to internal testing data from Lvzhi Technology, after integrating AI large models, operational processes including order inquiries, front desk room allocation, and check-out achieved a comprehensive efficiency improvement of 50%.
Additionally, in terms of user-facing AI products, TONGCHENGTRAVEL has also accelerated the pace of iterative updates. Following the creation of the online travel industry's first large model with dual filing completion - "ChengXin AI" in 2024, TONGCHENGTRAVEL integrated "ChengXin AI" with DeepSeek in March 2025 and released an upgraded version of "ChengXin AI" - DeepTrip. The upgraded "ChengXin AI" can help users more smoothly complete the entire process from itinerary planning to product booking, achieving a closed loop from "AI recommendations" to "AI decision execution + booking execution." In the second quarter of this year, DeepTrip's activity increased significantly quarter-over-quarter and achieved large-scale conversion from itinerary planning to booking.
For listed companies, higher ESG ratings represent the value embodiment of stable operations and standardized governance. In recent years, TONGCHENGTRAVEL's ESG management level and long-term investment value have been fully recognized by global capital markets. In May 2025, TONGCHENGTRAVEL was selected for S&P Global's "Sustainability Yearbook (China Edition)" for three consecutive years based on its excellent performance in the ESG field, being the only Chinese OTA company selected, and received the "Industry Best Progress Company" award.
A relevant executive from TONGCHENGTRAVEL stated that in the future, TONGCHENGTRAVEL will continue to uphold the value of "Customer First - Creating Value for Users," fully enhance operational efficiency, establish closer cooperative relationships with partners, work together with employees for mutual growth, and continuously practice sustainable development concepts.