星巴克正计划在美国大幅扩张咖啡店版图，并致力于提升单店盈利能力。
这家全球最大咖啡连锁品牌周四宣布，已规划在全美逐步新增5000家门店的布局蓝图，重点瞄准南部、中西部及东北部部分门店覆盖较少的区域。目前星巴克在美国拥有约1.7万家门店，但未透露实现这一目标的具体时间表。
新建门店将采用更低成本的建造模式，同时保留堂食区域。高管表示，这种注重线下体验的策略旨在与主打外带服务的竞争对手形成差异化。“如果场所缺乏灵魂，消费者对产品的满意度会大打折扣，”2024年上任的首席执行官Brian Niccol在首次投资者会议上强调，“我们的实体门店是核心竞争优势。”
公司预计，通过门店网络扩张、成本优化及销售额提升，2028财年调整后每股收益将跃升至3.35-4美元区间，较本财年预计的2.15-2.40美元实现显著增长。同时设定了2028财年全球及美国同店销售额至少增长3%的目标，收入增长将助推利润率提升。
星巴克同时透露，未来可能通过价格调整应对通胀压力。
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