Shopify (SHOP) stock is surging 5.26% in pre-market trading on Thursday, as investors react positively to news of a thriving partnership that's boosting the e-commerce giant's ecosystem. The collaboration between Fluent, Inc. and Rebuy Engine, known as Rebuy Monetize powered by Fluent, is showing remarkable success for Shopify merchants, driving significant growth in adoption and revenue.

The partnership, which launched in May 2025, has seen over 700% growth in active merchant adoption. In September alone, the program recorded more than one million ad unit sessions, marking a 79% month-over-month increase. This rapid expansion demonstrates the value that Shopify merchants are finding in the solution, which turns every checkout into an opportunity to increase revenue and enhance customer experience.

Notably, Shopify merchants using Rebuy Monetize are earning an average of $0.35 in pure incremental profit per order without any additional effort. This boost in profitability, coupled with the partnership's focus on personalizing the post-purchase experience, appears to be a significant factor in Shopify's stock surge. As the e-commerce landscape becomes increasingly competitive, such innovations that help merchants maximize revenue and improve customer engagement are likely to strengthen Shopify's position in the market.