Sensor Tower: 32 Chinese Publishers Enter Global Mobile Game Publisher Revenue TOP100 in September, Collectively Generating $1.95 Billion

Stock News
Oct 09

According to Sensor Tower's Store Intelligence platform, 32 Chinese publishers entered the global mobile game publisher revenue TOP100 in September 2025, collectively generating $1.95 billion in revenue, accounting for 36.1% of the global TOP100 mobile game publishers' total revenue for the period.

**Top 30 Chinese Mobile Game Publishers by Revenue**

TENCENT (00700) maintained its position at the top of the Chinese mobile game publisher revenue rankings. Its tactical shooter "Delta Force" launched the new season "Blazing Skies" on September 17, strongly igniting player enthusiasm. The game immediately topped China's iOS mobile game revenue charts on its launch day and maintained the top position for consecutive days. Driven by seasonal momentum, "Delta Force" saw a 76% month-over-month revenue increase in September. Combined with outstanding performances from flagship titles like "Honor of Kings" and "PUBG Mobile," TENCENT secured its leading position in the Chinese mobile game publisher revenue rankings.

Driven by strong performances across multiple mobile games, NTES-S (09999) maintained its 3rd position in the publisher revenue rankings. "Fantasy Westward Journey Mobile - Light Edition," launched at the end of August, successfully stimulated returning veteran players' enthusiasm and new players' willingness to spend by lowering gameplay barriers, strengthening social return mechanisms, and optimizing spending rhythms. The game achieved a 46% month-over-month revenue increase in September. Similarly launched at the end of August, the sci-fi shooter "Destiny: Rising" delivered impressive performance with September revenue surging 300% month-over-month, not only claiming the top spot on the US mobile game revenue growth chart but also ranking 2nd on China's overseas mobile game revenue growth chart, becoming one of NetEase's most explosive new titles this quarter.

Global merge games continued their strong momentum in September. Lemon Microtechnology consolidated its global market performance with multiple premium titles, achieving a 10% overall revenue increase month-over-month and maintaining its 4th position in the revenue rankings. "Gossip Harbor" effectively stimulated player activity and spending through themed events like "Roadtrip Dreams" and "Golden Moon Banquet," driving global revenue up another 12% month-over-month. The food cooking and restaurant management-themed "Flambé: Merge & Cook" performed exceptionally well, with September revenue increasing another 24% month-over-month, reaching an all-time high.

In September, miHoYo's multiple titles including "Genshin Impact" and "Honkai: Star Rail" received major version updates. Outstanding revenue performance drove the publisher's monthly revenue up 33% month-over-month, rising to 5th place in the revenue rankings. "Genshin Impact" launched the new version 6.0 "Moonlit Aria" on September 10, featuring "Song of the Void Moon - Exposition." Through new maps, characters, and fifth anniversary celebration activities, the game injected strong momentum for player activity and spending, propelling September revenue up 94%, strongly claiming the top spot on the overseas mobile game revenue growth chart.

Driven jointly by "Last Z: Survival Shooter" and "Dark War Survival," Florere Game achieved another 15% month-over-month revenue increase in September, ranking 6th in the publisher revenue chart. Compared to January 2025, the publisher's monthly revenue has achieved a remarkable growth of nearly 250%, demonstrating sustained strong growth momentum and product lifecycle extension capabilities.

At the end of August, MOONTON Technology launched the new retro rubber hose-style flying bullet hell shooter "ACECRAFT." With its unique artistic presentation, easy-to-learn shooting experience, and innovative gameplay incorporating light Roguelike mechanics, the game quickly won player favor and topped the iOS mobile game download charts in multiple markets including China and Japan. Driven by this new title's impressive performance, MOONTON Technology achieved a 10% overall revenue increase month-over-month in September, with rankings rising to 11th place in the revenue chart.

On September 20, Lexiang Interactive's "Three Kingdoms Tactics" launched the sixth anniversary themed server "Noble Houses Competition" and generous celebration benefits, quickly igniting the market and achieving new daily revenue records, driving the game's global September revenue to double month-over-month. Meanwhile, the female-oriented narrative card game "Like a Kite" celebrated its first anniversary, with the limited-time event "Three Kingdoms Soul Edition" effectively boosting player activity and spending, resulting in a 50% month-over-month revenue increase for September. Strong performances across multiple products helped drive Lexiang Interactive's overall revenue up 38% month-over-month, ranking 14th in the publisher revenue chart.

Beyond the rankings, Chinese mobile game publishers entering the global revenue TOP100 also included ONEMT and Mattel163, totaling 32 companies.

**China App Store Mobile Game Revenue TOP 20**

TENCENT's "Honor of Kings," "Delta Force," "PUBG Mobile," and "Teamfight Tactics" dominated the top 4 positions in China's App Store mobile game revenue rankings for the period. Driven by the launch of the new season "Blazing Skies," the introduction of the collaborative premium skin "Claw×Vishdel," and first anniversary celebration activities, TENCENT's tactical shooter "Delta Force" experienced soaring popularity in China's iOS market, setting new daily revenue records. The game achieved a 78% month-over-month revenue increase in September, strongly rising to 2nd place in the revenue rankings.

Leveraging the strong appeal of the "VALORANT" IP, along with the launch of new skin collection "Gaia's Vengeance" and new agent "Gekko," TENCENT's new shooter "VALORANT Mobile" has maintained strong momentum since its August 19 launch, with September revenue surging nearly 120% month-over-month, successfully entering 9th place in China's iOS mobile game revenue rankings.

During its fifth anniversary celebration, miHoYo's "Genshin Impact" launched version 6.0 "Moonlit Aria - Exposition" and simultaneously introduced multiple new characters and limited-time events, successfully generating player enthusiasm. Driven by version updates and anniversary events, the game achieved a robust 53% month-over-month revenue increase in China's iOS market in September, strongly returning to 17th place in the revenue rankings.

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