欧盟反垄断监管机构调查谷歌在欧洲搜索广告销售行为 广告主信件曝光

美股速递
Feb 13

最新披露的广告主信件显示,欧盟反垄断监管机构正对谷歌母公司Alphabet在欧洲市场的搜索广告销售行为展开深入调查。此次调查聚焦于该科技巨头是否通过其在数字广告领域的主导地位违反欧盟竞争规则。监管方要求多家广告企业提供与谷歌广告交易相关的详细资料,以评估其商业行为是否构成市场垄断。这标志着欧盟针对美国科技巨头的反垄断审查再度升级,可能对全球数字广告市场格局产生深远影响。

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