Yen Under Siege: Trump and EU Double Pressure Tests Japan's Resilience

Market Watcher
16 Jul

Mounting political uncertainty and trade pressures are squeezing the Japanese yen as Prime Minister Shigeru Ishiba's administration faces critical challenges on multiple fronts. Recent polls indicate Japan's ruling coalition risks losing its upper house majority in the July 20 election, potentially triggering fiscal policy shifts that could further strain the world's heaviest debt burden.

**Political Crosswinds Intensify** Multiple media surveys reveal Ishiba's Liberal Democratic Party and its Komeito ally may fail to secure the 50 seats needed to maintain Senate control. This political vulnerability emerges during delicate trade negotiations with Washington, where Japan faces a potential 25% tariff on exports starting August 1. Asahi Shimbun's voter analysis and Jiji Press both project the coalition falling short of the majority threshold.

Public discontent over soaring living costs, particularly staple rice prices exceeding ¥15,000 per 60kg bag, has eroded government support. Eurasia Group Director David Boling attributes Ishiba's 28% approval rating to widespread dissatisfaction, assigning 60% odds of the coalition losing its upper house majority. The Prime Minister has pledged cash handouts to households while resisting opposition demands to cut the consumption tax from 10%.

**Trade Diplomacy Accelerates** Amid the political turmoil, Japan is scrambling to avert U.S. tariffs. Yomiuri Shimbun reports Ishiba will meet U.S. Treasury Secretary Scott Bessent in Tokyo on Friday, marking the first high-level contact since President Trump's tariff announcement. Chief Japanese trade negotiator Ryosei Akazawa will also participate after seven unsuccessful U.S. visits since April.

Concurrently, Japan and the EU are forming a united front against American protectionism. European Commission President Ursula von der Leyen and European Council President Antonio Costa will launch a "Competitiveness Alliance" with Ishiba around July 23. The pact targets cooperation in rare earths, battery supply chains, LNG investments, and defense technology to counter U.S. tariffs and Chinese export restrictions.

**Bond Market Tremors** Japan's debt markets reflect growing fiscal anxiety. Thirty-year JGB yields surged to an unprecedented 3.20% on Tuesday, while 20-year yields hit 2.305% - their highest since 1999. The benchmark 10-year yield spiked to 1.595%, a level unseen since the 2008 financial crisis.

NHK polling shows LDP support at its lowest since 2012, with 68% of voters favoring sales tax cuts to counter inflation. Barclays analysts note that current yields already price in approximately 3 percentage points of potential tax reduction. Should the coalition lose, opposition parties advocating fiscal stimulus could gain influence, including the right-wing Sanshi Party demanding complete VAT elimination.

"Japan is approaching a U.K.-style scenario where bond markets discipline fiscal policy," warned Ales Koutny, Vanguard's head of international rates. With debt at 250% of GDP, life insurers and pension funds are retreating from long-dated bonds, prompting the Ministry of Finance to consider reducing issuance volumes.

**Market Implications** The political and trade pressures converged to drive USD/JPY to 149.02 on Tuesday, breaching May's 148.65 resistance. Technical indicators suggest potential upside toward 149.40 and 150.75 if the pair sustains above 148.65, though failure here risks retreat to 147.75 support.

Tonight's U.S. June PPI release could prove pivotal. A reading above the forecasted 0.2% would signal tariff impacts permeating production costs, potentially strengthening the dollar against the embattled yen. As Japan navigates this perfect storm of electoral uncertainty and trade tensions, its ability to maintain fiscal discipline while shielding exporters from protectionist measures remains in serious doubt.

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