沃尔玛2026年展望:低门槛目标与科技投资双轨并行

投资观察
Feb 20

根据瑞穗证券分析,沃尔玛为2026财年设定的初步指引为新任CEO约翰·弗纳创造了较低的业绩门槛,这为其首年履职留出了充足的超越空间。分析师大卫·贝林格指出,本年度其他预期包括约1%的同店通胀率,其中百货商品价格上涨将被食品通缩所抵消。

随着百事公司等供应商降价以及沃尔玛逐步消化去年"鸡蛋通胀"的影响,贝林格预计食品价格将呈现回落趋势。他特别强调,科技将成为2026年的另一大关键要素——尽管自动化与人工智能技术仍处发展初期,但沃尔玛的资本支出强度将于今年见顶,这些投入已开始显现成效。

目前,自动化技术正有效提升利润率,而公司自主研发的AI助手"Sparky"更是成功推高了客单价水平。在科技赋能与成本控制的协同作用下,这家零售巨头正悄然构建新的增长引擎。

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