B.DUCK SEMK (02250) surged over 7% in morning trading. As of press time, the stock was up 5.33% to HK$1.58, with a turnover of HK$1.75 million.

On the news front, B.DUCK SEMK previously released its interim results, achieving revenue of HK$82.31 million in the first half of the year, representing a 37% year-on-year increase. The company also announced plans to acquire trendy toy company HIDDEN WOOO.

During the reporting period, the company's IP licensing business generated revenue of HK$38.44 million, up 46% year-on-year, with the number of licensed partners increasing to 577. Merchandise retail business revenue reached HK$43.87 million, up 31% year-on-year, with key focus on trendy blind boxes, plush toys, AI toys, and light home furnishing categories.

The acquisition of HIDDEN WOOO will further enhance the company's IP portfolio and expand its trendy toy product lines and young consumer market reach. Upon completion of the transaction, HIDDEN WOOO founder Mr. Huang Jiale will serve as Group Vice President, taking charge of the trendy toy business segment and collaborating with group resources to jointly develop innovative trendy merchandise under both parties' IP portfolios, covering multiple categories including blind boxes, vinyl figures, collectible sculptures, and trendy accessories.

With B.DUCK SEMK's support, HIDDEN WOOO will accelerate its overseas market expansion, particularly the flagship store development plan in Europe. Through immersive retail spaces and localized marketing activities, the company aims to establish deeper brand recognition and emotional connections, helping the group accelerate its international market development.