零售商加大对20美元以下假期玩具的关注 -- 市场动态

投资观察
Nov 14, 2025

1409 东部时间 - 零售商在假期玩具的定价策略上各有不同,Davidson分析师在一份研究报告中指出。他们的分析显示,沃尔玛的价格上涨约20%,以应对成本上涨,从而保护利润率。相对而言,塔吉特的定价下降了28%,该公司仍然专注于吸引顾客并展示其价值主张。两家零售商都更加关注价格在20美元以下的玩具,分析师表示,这将是今年假期“关键价格水平,因为消费者支出预期的不确定性。”分析师提到,亚马逊的价格略有下降,且今年该公司的玩具种类远少于往年。(connor.hart@wsj.com)

(结束) 道琼斯新闻社

2025年11月13日 14:09 ET (19:09 GMT)

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