异动解读 | Lululemon股价盘中大涨5.06%,香港推出二手衣物回收再售计划

异动解读
23 Apr

周二盘中,加拿大运动服饰品牌Lululemon Athletica(股票代码:LULU)股价大涨5.06%,引发市场关注。这一涨幅可能与公司最新宣布的可持续发展计划有关。

据悉,Lululemon在香港推出了名为"Like New"的限时试行计划。该计划从即日起在指定专门店回收状态良好的Lululemon二手衣物,每位成功回收的顾客将获得100元港币的感谢礼券。回收的衣物经过清洁和检查后将被转售,所得净收益将用于支持致力于减少纺织废料和推广循环时尚的非营利机构Redress。

Lululemon亚太区高级副总裁Gareth Pope表示,此次"Like New"试行计划是继去年在香港推出修补计划后的又一举措,旨在进一步延长衣物使用寿命。这一计划不仅彰显了Lululemon对可持续发展的承诺,还有助于提升品牌形象,增强顾客忠诚度,并吸引环保意识强的消费者。分析人士认为,这种创新的循环时尚举措可能会对公司的长期增长前景产生积极影响,从而推动股价上涨。

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