沃尔玛旗下山姆会员店吸引更多千禧一代与Z世代会员——市场热议

投资观察
May 21

沃尔玛表示,其在美国的山姆会员店业务正在扩大其会员基础,其中千禧一代和Z世代会员的增长尤为强劲。据该公司称,在最近一个季度,这两类消费者约占该仓储式会员制公司总会员数的一半。山姆会员店还从其配送服务中获益良多。该公司指出,该季度配送服务增长超过90%,其电子商务业务(不包括燃油)的销售组合目前占净销售额的20%。

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