周一盘中，新式茶饮品牌奈雪的茶（02150.HK）股价大跌5.13%，引发市场关注。这一跌幅反映了投资者对公司最新财报的担忧，以及对其在竞争激烈的茶饮市场中面临的挑战的忧虑。
根据奈雪的茶最新发布的财报，公司2024年度收入同比下跌4.7%至49.21亿元，经调整净亏损达9.19亿元。更令人担忧的是，公司经营活动所得现金净额大幅下跌75.7%至2.02亿元。这些数据表明，奈雪的茶正面临严峻的经营压力。
奈雪的茶的困境反映了整个高端新式茶饮行业的挑战。公司坚持的直营模式导致高昂的运营成本，同时消费者习惯的改变和市场竞争加剧也对其业绩造成影响。尽管公司正努力通过加盟模式和产品创新来应对挑战，但效果尚未显现。与此同时，像蜜雪冰城这样的竞争对手通过成功的加盟模式和低价策略rapidly抢占市场份额，进一步加大了奈雪的茶的经营压力。
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