荷美尔食品正借助技术手段推动业务增长。旗下拥有Planters、Skippy和Spam等品牌的该公司表示，已在其广告决策中引入天气驱动的需求智能分析技术，尤其应用于其罐装辣椒品牌Hormel Chili。公司总裁John Ghingo在与分析师的电话会议中透露，此举使媒体支出能更精准地匹配消费者购买规律。他补充道："这种定向投放策略已带来更强劲的投资回报。"
荷美尔食品正借助技术手段推动业务增长。旗下拥有Planters、Skippy和Spam等品牌的该公司表示，已在其广告决策中引入天气驱动的需求智能分析技术，尤其应用于其罐装辣椒品牌Hormel Chili。公司总裁John Ghingo在与分析师的电话会议中透露，此举使媒体支出能更精准地匹配消费者购买规律。他补充道："这种定向投放策略已带来更强劲的投资回报。"
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.