On September 21, 2026, at 9:30 AM, the press conference on domestic demand expansion and consumption promotion work in Tianjia'an District was held in Meeting Room Nine of the District Government building. The event was moderated by Chen Yanan, Deputy Director of the District Party Committee Publicity Department, with Duan Ruihua, Deputy Director of the District Commerce Bureau, serving as the primary speaker.
Since the beginning of 2026, Tianjia'an District has deeply implemented the strategy of expanding domestic demand, firmly grasping the fundamental and supporting role of consumption in economic growth. By persisting in stabilizing consumption, expanding consumption scenarios, cultivating new business formats, and boosting market vitality, the district has continuously deployed a combination of policy empowerment, activity-driven traffic generation, model innovation, and business format upgrades. As a result, the regional consumer market has demonstrated steady recovery and qualitative improvement. In the first half of the year, total retail sales of consumer goods in the district reached 17.236 billion yuan, up 2.3% year-on-year, with the consumption foundation remaining solid and the potential for domestic demand being steadily unlocked.
Precision Policy Leverage Stabilizes Big-Ticket Consumer Spending
The district has normalized its special campaign to upgrade and expand trade-in programs for consumer goods, strictly implementing provincial and municipal policy standards. A full-process closed-loop management system covering enterprise applications, product registration, fund review, and subsidy disbursement has been established to ensure transparent, efficient, and direct policy implementation. Focusing on key consumption areas such as home appliances, digital products, home furnishings, and self-selected categories, the district has organized 137 retail outlets from 55 enterprises to participate in the trade-in system. To date, the district's trade-in program has completed 95,600 transactions, disbursed approximately 45.64 million yuan in subsidies, and directly driven 330 million yuan in consumption. Through tangible financial policy support, resident consumption costs have been effectively reduced, while demand for home appliance upgrades, digital product renewal, and home improvement has been activated across urban and rural areas. This has significantly bolstered confidence in brick-and-mortar retail operations and pushed the big-ticket consumer market toward sustained recovery.
Diversified Brand Activities Inject Continuous Market Vitality
The district has continued to polish its consumption promotion brand, "Anhui Dynamic Consumption, Enjoyable Tianjia'an," and has routinely carried out inclusive, diversified welfare-oriented consumption promotion activities. Since the start of the year, the district has allocated a total of 3.6 million yuan in batches for universal consumption vouchers, covering key livelihood sectors including home appliances, digital products, supermarkets and department stores, and specialty dining. Through a government-enterprise cost-sharing model, the leverage effect of these policies has been amplified to enhance public welfare outcomes. In response to the large transaction volume and strong pull of refined oil products, an additional 2.4 million yuan in targeted oil product vouchers was issued, effectively stabilizing the big-ticket consumption base. Concurrently, over 40 sessions of "six-entry" themed activities for consumer goods were conducted, activating urban and rural consumer markets across multiple locations and coverage areas, directly driving over 200 million yuan in consumption. This has created a consumption atmosphere characterized by monthly events, quarterly highlights, and year-round momentum.
Innovative Ticket-Economy Model Fosters Deep Integration of Commerce, Culture, Sports, and Tourism
The district has actively explored new consumption models and business formats, pioneering the "ticket economy" integrated consumption model to effectively convert traffic into retention and footfall into sales. Leveraging traffic entry points from transportation, cultural tourism attractions, and sporting events, the district has integrated over 50 quality merchants across accommodation, dining, cultural creativity, cinemas, and oil products to form a ticket-economy merchant alliance, featuring dynamic updates of partner merchants and regular supply of preferential resources. By interconnecting the entire consumption chain of food, accommodation, transportation, travel, shopping, and entertainment, the district has promoted deep resource integration across commerce, culture, sports, and tourism, driving revenue growth in local accommodation and specialty dining. This has successfully established a scenario-based, immersive, and diversified new consumer ecosystem.
Focused Cultivation of First-Store Economy Elevates Commercial District Capabilities
Centering on the transformation and upgrading of traditional commercial districts and the cultivation of new consumption scenarios, the district has vigorously developed the first-store economy and experience economy, continuously filling business format gaps and enriching high-quality supply. Leveraging the location and resource advantages of the core urban commercial districts, the district has intensified efforts to attract quality brands, successfully bringing in first-store brands such as Hema Fresh and JD Discount Store. These additions have further diversified the district's consumption formats and enhanced commercial quality, continuously activating new momentum for urban consumption.
Looking ahead, Tianjia'an District will maintain its focus on the core tasks of expanding domestic demand and promoting consumption, adopting multiple measures to cultivate consumption hotspots and unleash consumption potential, while continuously expanding consumption increments and heating up the consumer market. First, the district will optimize the execution of trade-in policies by expanding the scope of participating merchants and accelerating subsidy disbursement to sustain the release of big-ticket consumption potential. Second, it will iteratively upgrade the "ticket economy" operating model by expanding the merchant alliance and enriching consumption scenarios to improve traffic conversion efficiency. Third, it will continue to deepen the "Anhui Dynamic Consumption, Enjoyable Tianjia'an" series of activities, precisely issuing consumption vouchers and planning targeted consumption promotion events in conjunction with holidays and peak consumption seasons. Concurrently, the district will persist in cultivating above-scale commercial enterprises, strengthening the statistical foundation for consumption, and continuously enhancing consumption entities, optimizing consumption structures, and energizing the consumer market to comprehensively drive high-quality development of the regional consumer economy.
Q&A Session
Question 1: What product categories are covered by the 2026 consumer goods trade-in subsidy program, and what are the subsidy standards?
Answer: Subsidies are provided to individual consumers purchasing six categories of home appliances with Level 1 energy efficiency or water efficiency standards, including refrigerators (including freezers and refrigerated cabinets), washing machines (including washer-dryer combos), televisions (including laser TVs and projectors), air conditioners (including central air conditioning systems), water heaters (including gas wall-hung boilers), and computers (including all-in-one and portable computers). Additionally, subsidies apply to four categories of digital and smart products with a single-item retail price not exceeding 6,000 yuan: mobile phones, tablets (including learning tablets), smart watches (including smart bands), and smart glasses. The subsidy standard is 15% of the final sales price after deducting all discounts at each stage, with one item subsidized per person per category. For home appliances, the maximum subsidy per item is 1,500 yuan, while for digital and smart products, the maximum subsidy per item is 500 yuan. For individual consumers purchasing nine categories of products, including intelligent cleaning robots (encompassing floor washers, vacuum cleaners, and robot vacuums), exoskeleton robots, smart toilets (including smart toilet seats), smart door locks, dishwashers, range hoods, household stoves (including integrated stoves), water purifiers, and clothes dryers, a subsidy of 15% of the final sales price after deducting all stage-specific discounts is granted. Each consumer can receive a subsidy for one item per category, with a maximum of 1,500 yuan per item. For individual consumers purchasing smart health monitoring and assistance products, including oxygen concentrators, ventilators, hearing aids, and electric wheelchairs, a subsidy of 20% of the final sales price after deducting all stage-specific discounts is provided. Each consumer is eligible for a subsidy on one item in this category, with a cap of 2,000 yuan per item.
Question 2: Can consumers participate in the subsidy program if they do not have old home appliances to trade in?
Answer: Yes. Consumers who purchase new home appliances without trading in old ones are eligible for the subsidy program. For those who do have old appliances to trade in, the recycling price of the old appliances is negotiated between the consumer and the business entity.
Question 3: How can merchants join the ticket-economy merchant alliance?
Answer: Our district's ticket-economy merchant alliance is open to registration for market entities in accommodation, dining, and supermarket retail sectors that are registered in Tianjia'an District and operate in compliance with regulations. As long as enterprises hold complete credentials and operate legally, and can offer exclusive promotional packages with discounts higher than their daily offers, they can contact the District Commerce Bureau to apply for membership. The presentation of discounts is flexible and can be self-designed by merchants, such as spend-and-reduce offers, set meal specials, product discounts, free gifts, vouchers, or consumption rebates. The core requirement is to provide ticket-holding consumers with exclusive benefits distinct from regular offerings, leveraging the foot traffic generated by events such as sports competitions, performances, and exhibitions to drive customer acquisition and revenue growth, collectively converting external traffic into local consumption revenue.