7月2日,港股茶饮股盘中走强,奈雪的茶涨幅扩大至42%,古茗涨超6%,茶百道涨近6%,蜜雪集团涨超4%。
消息面上,据上海证券报,从奈雪的茶投资者交流会获悉,今年5月,奈雪的茶门店店均订单量同比增长35%,同店同比增长28%。6月向上势头延续,店均订单量同比增幅达26%。其中,“五一”假期奈雪的茶销量尤为亮眼,部分门店订单量环比激增超300%,与外卖平台合作的“闪购”活动上线24小时订单量同比暴涨超200%。“端午”“六一”双节期间,奈雪的茶全国门店销售额持续攀升,多家门店订单量环比暴涨480%。
光大证券此前指出,2025年,奈雪的茶积极布局发展。产品上,顺应健康化趋势,继奈雪小绿瓶后,持续推出如不加糖抹茶香水柠檬等果蔬饮品。门店方面,大力拓展“green”店型,深圳试点改造效果好,业绩增长且复购率高;2025年公司计划在一线和新一线城市的写字楼商圈改造约200-300家店,满足消费者多时段用餐需求,并提升门店盈利水平。该行认为,现制茶饮需求仍较为旺盛,奈雪作为行业头部品牌,仍有较大发展空间。
此外,中泰证券发布研报称,一季度饮料在快消品中保持领先增长,销量景气、价格承压但好于其他品类,显示其需求韧性。基本面支撑饮料在当前消费环境下防御属性强,年初以来软饮料子板块涨幅明显跑赢食饮板块。
二季度末到三季度软饮料行业迎来旺季催化,企业加大冰柜陈列、新品发布、终端促销等活动,即将进入经营成色检验期,建议紧握行业龙头。
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