5月12日,苹果美股盘前一度涨逾7%!市场消息:苹果正在考虑提高秋季推出的iPhone系列产品的价格,同时将推出新功能和新设计。该公司决心避免将价格上涨归咎于关税。
苹果CEO库克一直面临着贸易冲突的压力,他在3月份宣布加征关税之前已经增加了库存,并将面向美国市场的生产转移到了印度,本月早些时候表示,4月至6月当季运往美国的大部分iPhone将产自印度。苹果开始考虑提高新款iPhone的价格以保持利润率,并寻找关税以外的理由来解释这一举动。目前还不清楚苹果可能会推出哪些新功能来证明涨价的合理性。
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