2025 Insights from Weibo's Senior Vice President of Operations, Cao Zenghui

Deep News
Oct 18

#Weibo's Growth and Evolution#2025#Weibo V Influence Conference# At the event, Cao Zenghui, the Senior Vice President of Operations at Weibo @caozenghui, shared insights on platform data and creator policies: ◾ Latest data: Weibo has 588 million monthly active users and 261 million daily active users, with users under 30 accounting for 70.7%. ◾ Product upgrades: Daily active users of the home recommendation feed have increased by 30% year-over-year, and video watch time has improved by 12%. ◾ Creator support: The number of Gold Orange V accounts reached 125,000, and the investment in the advertising sharing program increased to 420 million, a year-on-year increase of 41%! ◾ Core strategy: Focus on three major scenarios: "relationships, recommendations, and hot topics" to promote a quality video and original content ecosystem. ◾ Cross-domain empowerment: Emphasize support for the cross-domain creation ecosystem to encourage creators' growth and content upgrades. Watch the complete video for an in-depth share [great effort]! #Weibo V Influence Conference#

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