Carvana相较车美仕具有竞争优势 -- 市场观点

投资观察
Oct 06

摩根士丹利分析师在研究报告中指出,Carvana Co.和车美仕正在争夺相似的客户群体,而前者拥有优势。分析师写道,虽然两家公司都受益于粘性用户基础和强劲的品牌认知度,但Carvana在用户体验方面处于领先地位。

一项针对2000名客户的最新调查显示,Carvana在定价以及网站和应用程序导航便利性方面均胜过车美仕。分析师写道:"这些结果支持我们的观点,即Carvana一流的数字化'捕鼠器'模式能够彻底改变经销商业务模式。"

他们预计Carvana将扩大市场份额,并指出该公司的价值主张"才刚刚开始被消费者认可"。

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