On Holding进军全球足球市场,携手姆巴佩推陈出新,股价早盘大涨12%

投资观察
Sep 22

0939 ET —— On Holding联席首席执行官David Allemann与Caspar Coppetti表示,公司与足球巨星基利安·姆巴佩的合作将为这项运动注入全新活力。"过去数月,我们一直与基利安共同探索创新,"他们在CNBC节目中如此表示。"正因我们没有历史包袱,反而能够大胆创新。" On进军足球市场的举措——Allemann和Coppetti称之为"全球第一大运动"——不仅将推出足球鞋和运动服饰,更将触角延伸至球场之外的街头潮流服饰领域。据二人透露,这些新产品线预计将在未来数年成为公司增长的重要引擎。在公布2029年财务目标后,On Holding早盘股价飙升12%,市场反应热烈。

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