During the New Year holiday, JD.com's 7Fresh supermarket, its first store located in Shijiazhuang's Yuhua Wanda Plaza, became a hot new destination for citizens to visit and dine. Starting January 1st, the store launched a store-wide free tasting event, with each tasting station attracting large crowds and sustaining high levels of consumer enthusiasm. Over the three-day holiday period, the average daily footfall at 7Fresh's Shijiazhuang flagship store once again exceeded 30,000 visits, cumulatively serving over 100,000 customers. Amid the New Year consumption boom, JD's 7Fresh supermarket saw a 100% year-on-year increase in total orders, both online and offline nationwide, with online orders surging by 180%. By blending traditional holiday demands with modern health innovations, 7Fresh has established itself as a top choice for consumers seeking quality fresh goods, also securing a robust start for the 2026 consumer market.

Unlike the limited tastings typical of regular supermarkets, the Shijiazhuang 7Fresh store's event was exceptionally generous, featuring more than 40 tasting stations covering popular items across all categories, including bakery, fruits, prepared foods, and beverages, allowing customers to fully enjoy the experience. The activity quickly sparked lively discussions on social media, with local residents sharing their experiences: "The happiness index of Shijiazhuang people has skyrocketed!", "7Fresh's tasting is so awesome and generous!", and "Took the kids from the bakery section all the way to the prepared foods area, eating for free until full!". These comments not only reflect the high satisfaction derived from the event but also affirm the widespread recognition of 7Fresh's product quality. Many customers, after sampling, directly added their favorite items to their shopping carts, driving significant sales growth in related categories.

The freshly baked "Crispy Flaky Egg Tarts" continued their sold-out success from the store's opening during the New Year period, with average daily sales nearing 10,000 units once again; the freshly stewed meat series in the prepared foods section, appreciated for its rich aroma and excellent taste discovered through tasting, became a popular choice for family gatherings. Seasonal fresh fruits like Chilean cherries and Yunnan blueberries, as well as 7Fresh's own-brand items such as Mango Pomelo Sago and Osmanthus Rice Wine, also became popular tasting and best-selling items during the holiday due to their classic flavors and high cost-effectiveness.

Achieving impressive results not only at its Shijiazhuang flagship, JD's 7Fresh supermarket saw comprehensive sales growth across all categories nationwide during the New Year period, demonstrating solid supply chain capabilities for essential goods and cross-category growth momentum. Online sales for the vegetable category increased by 190% year-on-year, with fresh items like seasonal frosted greens and the industry's first "24-Hour Vegetables" seeing growth exceeding 210%. The meat, poultry, and eggs category also performed strongly, with online sales up 150% year-on-year; 7Fresh's "7-Day Fresh Eggs" and the hot pot season's featured product, imported original-cut fatty beef rolls, became trusted choices for many family New Year's feasts. The bakery category continued its火爆态势, with online sales soaring over 200% year-on-year. Three star products - the Red Velvet Strawberry Box Cake, Raw Chocolate Cherry Box Cake, and Musang King Durian Mille Crepe Cake - consistently ranked as the top three sellers, showcasing 7Fresh's dedication and innovation in the quality bakery segment.

On the first working day of the new year, JD's 7Fresh supermarket simultaneously announced the opening of two new stores - the 7Fresh Beijing Xihongmen Huidu Store and the Shanghai Century Link Store - both scheduled to open before the Spring Festival. The Beijing Xihongmen Huidu Store is located in the large-scale commercial complex Huidu Shopping Center in the southern part of the city, surrounded by dense residential communities and vibrant consumption activity, which will further optimize 7Fresh's network layout in Beijing's southwestern area. The Shanghai Century Link Store is situated on Century Avenue, a prime location in Pudong adjacent to the Lujiazui Financial District, catering to a customer base with strong purchasing power and high demands for quality living, which will help 7Fresh further enhance its brand influence in the East China market.

The sustained popularity following the opening of the Shijiazhuang flagship and the peak footfall during the New Year holiday not only validate the appeal of 7Fresh's dual-drive model of "Products + Experience" but also provide a replicable, actionable operational template and market confidence for the upcoming new stores in Beijing and Shanghai. Leveraging JD's 7Fresh industry-first "1+N" model (one flagship store + N satellite stores) and its differentiated advantages in the fresh produce instant retail sector, 7Fresh continuously provides more consumers with a shopping experience that is "high-quality, fast, and affordable," also allowing it to stand out in the highly competitive New Year holiday market. The successful start to the New Year represents not just a breakthrough in the holiday market but also a solid demonstration of 7Fresh's capabilities in national expansion and responsiveness to seasonal consumption trends.