YUE YUEN IND (00551) surged over 4% intraday, and as of press time, it was up 3.04% at HK$16.94, with a turnover of HK$49.26 million.

On December 10, YUE YUEN IND announced that its consolidated operating revenue for November 2025 was approximately $660 million, down 3.1% year-on-year. The cumulative operating revenue for the first 11 months was about $7.382 billion, a 1.6% decline compared to the same period last year.

Zheshang Securities noted that YUE YUEN IND's retail revenue for Q1-Q3 2025 was $1.79 billion (down 7.9% YoY), impacted by weak retail conditions and intensified competition, with same-store sales declining by double digits. Meanwhile, the number of offline directly operated stores fell to 3,338 (down 3.5% YoY). However, online revenue grew 13% against the trend (accounting for 33% of total revenue), with livestreaming sales surging over 100% YoY, reflecting continuous improvement in omnichannel operations.

At the industry level, CLSA stated that China's consumer sector will focus on niche market opportunities, with high-end consumption benefiting from monetary policy easing, stock market improvements, and increased offshore financing. The firm expects consumer sentiment and CPI data to remain stable, allowing companies to capitalize on niche market scaling, global expansion, and high-end consumption recovery.

CLSA forecasts a 3%-4% annual growth in China's sportswear retail sales next year, noting that major brands are optimizing retail channels and enhancing product innovation.