安踏体育与希腊奥委会达成战略合作 成为2026米兰科尔蒂纳冬奥会黄金赞助商及官方运动服饰合作伙伴

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安踏体育(股份代码:02020)近日宣布与希腊奥委会建立战略合作伙伴关系,正式成为2026年米兰科尔蒂纳冬奥会希腊代表团黄金赞助商及官方运动服饰合作伙伴。

根据合作协议,安踏将为希腊奥运代表团提供专业比赛装备及领奖服,全面覆盖冬奥会期间的各项赛事活动。此次合作标志着中国体育品牌首次与希腊奥委会达成奥运级别战略合作,彰显了安踏在国际体育舞台日益提升的品牌影响力。

业界分析指出,此次合作将助力安踏进一步拓展欧洲市场,强化品牌国际化战略布局。随着2026年冬奥会筹备工作的推进,安踏有望通过奥运平台实现品牌价值与市场份额的双重提升。

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