To further implement the "Action Plan for Large-scale Equipment Updates and Consumer Goods Trade-in Program," Anhui Haier Electronics specialty stores have embraced the spirit of "Anhui merchants who value culture, pragmatism, and pioneering innovation," launching a province-wide home appliance trade-in corporate subsidy consumption campaign. This initiative brings cost-effective, efficient, and convenient trade-in consumption experiences along with green, smart, and healthy home appliance solutions to consumers across the Jianghuai region.
On the afternoon of September 17th, the "Anhui Province Haier Electronics Trade-in Corporate Subsidy Consumption Promotion Campaign and Haier Golden Autumn Home Decoration Festival Launch Conference" officially commenced at the Steigenberger Grandhotel in Hefei. The event was guided by Hefei Commerce Bureau and Yaohai District Commerce Bureau, hosted by Haier Smart Home Anhui Branch, and supported by Anhui Information Home Appliance Industry Association, China UnionPay Anhui Branch, and UnionPay Business Anhui Branch. Government institutions, corporate representatives, and media guests jointly witnessed the implementation of this public welfare initiative.
Zhou Baoyu, Executive President of Anhui Information Home Appliance Industry Association, stated that as a leading global home appliance enterprise, Haier Electronics has taken initiative by investing dedicated resources and partnering with provincial dealers to pioneer corporate subsidy programs. This demonstrates the company's social responsibility, market insight, and exceptional leadership as an industry leader, setting a benchmark and positive example for the entire provincial home appliance industry. He expressed hope that more companies like Haier Electronics would actively assume social responsibility and wholeheartedly serve consumers' lives, achieving a win-win situation of healthy enterprise development and benefits for Anhui consumers.
Ren Junping, General Manager of Haier Smart Home Anhui Branch, emphasized in his speech that as a national brand, Haier Electronics will actively respond to government calls by introducing "three excellence" trade-in standards of good products, good service, and good quality. The company will invest over 100 million yuan in dedicated subsidy resources to launch corporate subsidy programs, creating effective coordination and support with national subsidy policies. This actively implements the "government subsidizes a portion, enterprises contribute a portion" model, enhancing public welfare measures through national subsidy assistance to benefit Anhui consumers.
Nie Hao, Marketing General Manager of Haier Smart Home Anhui Branch, announced the "Haier Electronics Trade-in Corporate Subsidy Consumption Promotion Action Plan" at the event. Corporate subsidy standards are divided into three tiers of 10%, 15%, and 20%. Consumers can participate through Haier Electronics specialty stores and authorized dealers throughout the province, obtaining "Haier Corporate Subsidy Coupons" via the UnionPay QuickPass platform. Over a thousand product models are eligible for subsidy redemption, with maximum corporate subsidies reaching 2,000 yuan.
Following the launch ceremony, Haier Electronics' eight major industrial sectors announced their respective product strategies and corporate subsidy guarantee plans, providing comprehensive home appliance solutions for Anhui consumers through full industrial chain coordination. Anhui Haier Electronics dealers adhere to the service philosophy of "Sincerity Forever," strictly implementing corporate subsidy public welfare activities to truly benefit every consumer.
This corporate subsidy public welfare campaign will be fully implemented in September and continue throughout the year. Through collaborative efforts from government, associations, UnionPay, and enterprises, it not only provides tangible benefits to Anhui consumers but also promotes deep-rooted green consumption concepts, injecting new momentum into Anhui's high-quality economic development.
This initiative transcends simple promotional activities by creating precise connections between supply-side reforms and demand-side management, establishing an Anhui model for new home appliance consumption infrastructure and providing practical examples for building green consumption circles in Yangtze River Delta integration.
The successful launch of the "Anhui Haier Electronics Trade-in Corporate Subsidy Consumption Promotion Campaign" will further activate residential home appliance replacement demand, drive consumption upgrades, promote renewal and upgrading of Anhui's home appliance market, support green development, and lead consumers into a new chapter of home appliance consumption upgrades.