Instacart, Inc. (Maplebear Inc.) saw its stock soar 15.21% during intraday trading on Friday. The significant upward movement follows the company's release of its latest financial results after market close on Thursday.

The food-delivery platform reported fourth-quarter revenue of $992 million, surpassing Wall Street's estimate of $973.3 million. Gross transaction value, representing the total value of orders on its platform, grew 14% year-over-year, marking the fastest growth pace in three years. The company's advertising business also performed strongly, growing 10% and surpassing $1 billion in annual revenue for the first time in 2025.

Adding to the positive sentiment, Instacart issued current-quarter guidance that exceeded analyst expectations. The company forecasts first-quarter gross transaction value between $10.13 billion and $10.28 billion, above estimates of $9.95 billion, and expects adjusted EBITDA between $280 million and $290 million, compared to estimates of $279.5 million. Several analysts raised their price targets on the stock following the earnings report, citing the company's ability to maintain its competitive position despite increasing competition in the grocery delivery market.