全球领先的消费者行为数据分析机构NIQ Global Intelligence与受众数据平台Adsquare达成战略合作,双方将共同推动地理购买受众解决方案在欧洲和北美程序化广告生态系统的应用。此次合作将整合NIQ的消费洞察与Adsquare的位置数据技术,为品牌主提供基于真实购物行为的精准受众定向能力,助力广告主在程序化交易中实现更高转化效率。
全球领先的消费者行为数据分析机构NIQ Global Intelligence与受众数据平台Adsquare达成战略合作,双方将共同推动地理购买受众解决方案在欧洲和北美程序化广告生态系统的应用。此次合作将整合NIQ的消费洞察与Adsquare的位置数据技术,为品牌主提供基于真实购物行为的精准受众定向能力,助力广告主在程序化交易中实现更高转化效率。
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