异动解读 | Reddit夜盘大跌10.81%,Q2业绩全线超预期但美国用户增长放缓与获利回吐施压股价

异动解读
Jul 31

Reddit(RDDT)在夜盘交易中股价大跌10.81%,引发了市场的广泛关注。尽管公司此前公布的二季度财报全面超出市场预期,但多重隐忧令投资者选择抛售离场。

消息面上,Reddit二季度财报显示营收达8.049亿美元,同比增长61%,远超分析师预期的7.304亿美元;调整后每股收益1.25美元,较市场预期的0.95美元高出约31.58%。公司给出的三季度营收指引为8.6亿至8.7亿美元,同样高于华尔街预期。从广告业务来看,二季度广告主数量同比增长70%,中端市场及国际广告商增长尤为强劲。然而,财报也暴露出美国日活跃用户增速放缓的问题,环比增速从上一季度的7%降至6%。公司首席执行官史蒂夫·霍夫曼指出,来自搜索引擎的引流时好时坏,季度后半段波动尤为明显,这种"SEO逆风"完全抵消了用户获取方面的努力。此外,Reddit此前因考虑不再续签与谷歌每年6000万美元的AI内容授权协议而一度大跌逾9%,财报前股价已有所修复,部分资金选择借利好兑现获利了结,进一步加剧了夜盘抛压。与此同时,派杰投资将Reddit目标价从215美元下调至195美元,摩根大通亦将目标价从200美元下调至185美元,也对市场情绪形成压制。

整体来看,尽管Reddit核心广告业务持续强劲,但美国用户增长放缓、搜索引擎流量波动以及分析师下调目标价等多重因素叠加,导致股价在利好财报后出现典型的"利好兑现"式大幅回落。

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