Recently, six departments including the Shanxi Provincial Department of Commerce formulated and issued the "Several Measures for Promoting High-Quality Development of E-Commerce," rolling out 20 specific initiatives across multiple areas to drive high-quality development, high-level openness, and high-efficiency governance of e-commerce throughout the province.

In terms of cultivating market entities, the Measures clearly support the digital transformation of traditional commercial enterprises, encourage major domestic e-commerce platforms to empower Shanxi's e-commerce ecosystem, and support localities in nurturing and expanding regional e-commerce industry clusters. At the same time, e-commerce bases are encouraged to apply new technologies for upgrading and transformation, and to actively create national-level e-commerce demonstration bases.

In promoting e-commerce empowerment of industries, the Measures propose advancing the embedded integration of e-commerce with manufacturing industry belts such as glassware, ceramics, and baijiu, as well as agricultural product industry belts including aged vinegar, medicinal and edible homologous substances, specialty premium coarse grains, and distinctive fruits. Shanxi will advance the digitization of commercial services and rural e-commerce services for rural revitalization, build brand promotion platforms such as "Sanjin Premium Products," and carry out the "Famous Products Out of Shanxi" online brand cultivation initiative.

The Measures also propose establishing a professional e-commerce service system, introducing well-known livestream e-commerce service institutions, and cultivating local e-commerce talent teams. A dynamic product selection mechanism will be established, and a marketing model of "short video seeding plus livestream conversion" will be developed. The application of technologies such as artificial intelligence, big data, virtual reality, and augmented reality will be accelerated, and new models and new business formats including instant retail, interest-based e-commerce, content e-commerce, community e-commerce, green e-commerce, and cross-border e-commerce will be developed, driving e-commerce to transition from price competition to quality competition.

In the area of opening up to the outside world, the Measures propose optimizing the functional positioning of the cross-border e-commerce comprehensive pilot zones in Taiyuan, Datong, and Yuncheng, developing cross-border e-commerce, promoting Silk Road e-commerce development, and continuously expanding international exchange and cooperation. Financial service support will also be optimized, e-commerce business order will be regulated, a green e-commerce development environment will be fostered, and the introduction and cultivation of e-commerce talent will be strengthened.

To ensure policy implementation, the Measures require integrating government affairs resources, industrial resources, and factor resources, strengthening coordinated collaboration among departments including commerce, cyberspace affairs, industry and information technology, culture and tourism, agriculture, and market regulation, improving supporting measures, and unleashing the superimposed effects of policies.